What to Check Before Buying a Small Business
Buying an existing business feels safer than starting one from scratch. There's revenue, customers, maybe a lease already in place. That comfort is exactly why buyers skip steps they shouldn't. The seller has had years to clean up the story. Your job is to check it before you own it.
Confirm What You're Actually Buying
Every deal starts with a structural question: are you buying the company's stock or membership interests, or are you buying its assets? This matters more than most first-time buyers realize. In an asset purchase, you pick the contracts, equipment, and customer lists you want and generally leave old liabilities behind with the seller's entity. In a stock or interest purchase, you step into the entity as it exists, warts included, unless the purchase agreement carves out specific protections.
Most small business sales are structured as asset deals for exactly this reason: it limits what unknown liability follows you home. But asset deals carry their own friction, particularly around transferring licenses, leases, and contracts that may require landlord or vendor consent. Figure out early which structure the deal is using and why, because it changes what you need to verify next.
What to Verify Before You Sign Anything Binding
A letter of intent is not the place to find problems. By the time you're negotiating a purchase agreement, you should already know:
- Financials that reconcile. Tax returns, bank statements, and internal financials should tell the same story. If the seller shows you one set of numbers for the bank and a rosier set for you, that's not a quirk, it's a warning sign.
- Customer and revenue concentration. If one customer accounts for a large share of revenue, find out whether that relationship survives a change in ownership, and whether there's a contract or just a handshake.
- Contracts that don't transfer automatically. Leases, vendor agreements, equipment financing, and client contracts often contain assignment clauses requiring the other party's consent before the deal closes. Missing this can mean you buy a business and lose its lease the same week.
- Employees and classification. Review who is actually an employee versus an independent contractor, and whether that classification holds up. Misclassification is a liability that follows the business, not just the prior owner. For more on how that distinction works, see our article on contractor versus employee status.
- Licenses and permits. Some licenses are tied to the individual seller, not the business, and won't transfer with a sale. Confirm what you need to reapply for before closing, not after.
- Pending or threatened disputes. Ask directly about lawsuits, demand letters, employee complaints, or regulatory inquiries, even informal ones. These rarely show up in financials.
- Intellectual property and intangible assets. If the business's value is tied to a brand, software, or proprietary process, confirm the seller actually owns it clean and can transfer it. Our overview of what buyers ask for in due diligence covers this in more depth.
What the Purchase Agreement Needs to Protect
The purchase agreement is where due diligence findings turn into enforceable protection. A handshake deal, or a thin agreement copied from a template, leaves you exposed to exactly the problems diligence is supposed to catch. At a minimum, the agreement should address:
Representations and Warranties
These are the seller's factual promises about the business: that the financials are accurate, that there's no undisclosed litigation, that the business owns what it claims to own, that taxes are current. If something turns out to be false after closing, the representations and warranties are what give you a contractual basis to recover.
Indemnification
This is the mechanism that actually pays you back if a representation turns out to be false, or if a known risk materializes. Indemnification provisions set limits, time periods, and sometimes carve-outs for specific risks you identified in diligence. A limitation of liability clause can cap how much a party owes, but not every type of claim can be capped. We've written about where those caps break down in our piece on limitation of liability carve-outs and in a broader explainer on how limitation of liability clauses work.
Holdback or Escrow
For a small business deal, it's common to hold back a portion of the purchase price for a period after closing, specifically to cover indemnification claims that surface once you're running the business and finding things the seller didn't mention.
Non-Compete and Non-Solicitation
If you're buying a business built on the seller's reputation or client relationships, the purchase agreement should restrict the seller from opening a competing business or poaching customers and employees. The enforceability rules for non-competes differ between North Carolina and Pennsylvania, and they differ again depending on whether the restriction is tied to a business sale versus an employment relationship. See our comparison of non-compete enforceability in both states before you assume a standard clause will hold up.
What Surprises Buyers After Closing
Even with solid diligence, a few things tend to catch new owners off guard:
- Vendor or landlord relationships that were informally favorable to the old owner and reset to standard terms under new ownership.
- Employees who leave once they learn of the sale, taking institutional knowledge with them.
- Software licenses or subscriptions registered to the seller personally rather than the business.
- Accounts receivable that looked collectible on paper but weren't, once the seller's personal relationships with customers were gone.
- State filings, such as annual reports or registered agent updates, that lapse in the transition and create compliance gaps.
A well-drafted purchase agreement anticipates some of this through transition provisions and seller cooperation clauses, but not all of it can be contracted around. Some of it is simply the cost of buying a business built around a person rather than a system.
One Item That Belongs to Your CPA, Not Your Lawyer
How the deal is taxed, and whether an asset or entity structure produces a better outcome for your specific tax position, is a question for your accountant. We can structure the deal and the agreement to match whatever approach your CPA recommends, but the tax analysis itself sits outside the scope of legal counsel.
Get Counsel Before You Sign the LOI
The time to involve a lawyer is before you sign a letter of intent, not after you've shaken hands on price. Our mergers and acquisitions practice represents buyers through the full process, from structuring the deal to drafting the purchase agreement to closing. If you're evaluating a small business purchase in North Carolina or Pennsylvania, schedule a consultation before the terms are locked in.